Research – Pivot Point International

Pivot Point Research

About Pivot Point Research

At Pivot Point Research, we are passionate about providing comprehensive and insightful research services for the beauty industry. Our team of experienced research professionals is dedicated to understanding your research objectives and industry trends and developments. We use data-driven approaches and a range of tools and techniques to collect and analyze relevant information, with the aim of delivering actionable insights to help you make informed decisions.

Pivot Point focuses exclusively on the beauty industry, and our team has over 1,000 years of experience working in all segments, including schools, salons, brands, distribution, media, and industry associations. We are an experienced, reliable, and deeply embedded partner who can help you best understand your market and advance your business objectives.

If you’d like to learn more about our research capabilities, please contact Steve Reiss at We look forward to hearing from you!

Research Leadership Team:


Steve ReissSteve Reiss

Strategic Marketing & Business Insights

10+ years providing custom research solutions to leading beauty industry groups, focused on leveraging research insights to create effective strategies supporting business goals.

Sabrina CasonSabrina Cason

Market Research

Specializes in primary research – leading and designing research initiatives, conducting market research, analyzing data, and providing insights to drive business growth.

Vasiliki StavrakisVasiliki Stavrakis

Secondary Research

Specializes in secondary research – analyzing and aggregating 3rd party and government data, as well as regulatory, licensing, and accrediting agency requirements to inform business decisions.


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8725 W. Higgins Road, Suite 700
Chicago, IL 60631
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