Insights From Career Counselors
Recent developments, including concerns about college debt, the impact of Artificial Intelligence (AI) on traditional white-collar careers, and questions about the value of a college education, have reshaped the conversation about choosing between college and a career.
The Pivot Point Research Team and Beauty Cast Network (BCN) conducted research at the American School Counselor Association (ASCA) Annual Conference. This research report includes both quantitative research of attendees as well as qualitative insights from conversations with attendees to provide a holistic overview of attitudes and perceptions about career education, with specific emphasis on the beauty industry.
It focuses on a nationwide group of high school career counselors, aiming to understand their level of interest in beauty careers and the information they need to effectively promote careers in beauty.