Sugarlash PRO and Pivot Point announced a new partnership today marking a monumental move in the eyelash industry. Pivot Point is a global-leading educational resource dedicated to offering progressive education to licensed academies around the world. Leading the way in delivering education in new ways, the partnership seemed like a no-brainer for Sugarlash CEO, Courtney Buhler.
“It’s always been the mission of Sugarlash PRO to get lash education into more bonafide long-standing academy curriculums. It always seemed like a missed opportunity to me when estheticians and cosmetologists would need to seek out a lash course after their original education. Integrating a lash curriculum into the initial education of artists just makes sense to me.” Buhler says.
With the lash industry demand rising to all-time highs, with no sign of slowing down it’s now being accepted that lash services aren’t a trend or a niche and are here to stay. “Sugarlash PRO’s mission and vision is to progress the lash industry forward and develop it into the concrete industry that we already know it has become.” Says Buhler.
This past year according to a North American consumer report, more women are now receiving lash services than other services like waxing, nails, and facials. Likely due to the fact that the eyes are one thing that every single person you meet will look at. Defining and framing that ultimate feature is imperative to a woman’s confidence. Sugarlash PRO, of course, takes lash artistry one step further with the only styling-specific course in the market to solely focus on facial balancing and trend-setting effects (LashSTYLE).
Pivot Point has also committed to distributing Sugarlash kits, manuals, marketing supplies and more to support the partnership. A “Train the Trainer” program is available for academies wishing to become an Official Partner Academy — with everything needed to make their hands-on practical days a success.
“At the end of the day — this is a huge step forward for the lash industry and for Sugarlash PRO. Knowing how insanely successful lash services are, and knowing we have the globally leading education and can now get it into licensed schools means the world to me.” Buhler says. “This partnership with Pivot Point is a huge moment for us all and I’m honored that Pivot Point saw how huge of an opportunity lashes truly are.”
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