Evocative Trend Collection

Provoke emotion through styles for the independent, artistic, fashion-forward girl with Evocative. 

In our Evocative collection, we blend our diverse worlds together into a single, visual, provocative story, pulling elements from across time, regardless of demographics. We turn away from the standard or stereotypical—without abandoning them—delivering hairstyles that are “en vogue.” Our collection features hair for these independent, individual women who embrace their uniqueness in an unapologetic manner, resulting in strong looks with off-beat, avant-garde details in the haircuts, coloring and moving designs. 

Program Look Book includes 4 step-by-step technical workshops, with notes and video, easily accessible by QR codes.